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Home Page Redesign – Gym Equipment

Best Used Gym Equipment is a company specializing in both new and used gym equipment, that needed their homepage redesigned to create a more premium and trustworthy visual identity. The goal was to make customers feel confident they are purchasing high-quality equipment at unbeatable value, while improving usability and the overall structure of the page.

Role

UI Designer

Project Type

Custom website redesign

Client

B.U.G.E.

Year

2025
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Building Trust in a Competitive Market

The used gym equipment market is often associated with inconsistency in quality. This company wanted to stand out by communicating that their products are reliable, carefully selected, and as effective as new equipment—but at a fraction of the price. The challenge was to redesign the homepage to align with this positioning: premium, credible, and user-friendly. The new layout enhances visual hierarchy, making it easier for visitors to browse, compare, and move toward purchasing decisions with confidence.

A Premium Look with Clear Structure

The new design introduces a clean, modern aesthetic that highlights the quality of the products. By refining the typography, color palette, and product presentation, the homepage now feels closer to a high-end fitness brand while still communicating affordability. The structure was also rethought—featured categories, key benefits, and clear calls-to-action guide the user smoothly from discovery to purchase, resulting in a homepage that feels both premium and practical.

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